Really long time, and no hear from your favorite bearded band Billy Momo. There’s a reason. The band has been busy writing, recording, releasing new material. And some gigging as well. And shooting what will be a really cool video. For a brief catch-up of the latest months, begin with checking out MomoTV. You will find it all in there. And then some… Start from the beginning or skip through to your latest seen episode. Birgitta/management
A bit simplified: there are two major ways to get a breakthrough as an artist (or at least one that will last for more than 15 minutes) – a hit on the radio or building an audience performing live. Come to think of it, I would say the only way to get a real breakthrough is performing live. (Spice that up with a hit on the radio and you’re safe.)
The radio scenario is a quick fix, it can make you big in no time. It will most probably be accompanied with anxiety, because you have to follow up on that radio hit with another one, and another. The radio listening crowd might be interested in seeing you live, performing that radio hit. I use the word ‘might’, because the radio listening crowd doesn’t always attend concerts. And if you can’t follow up on your hit, and you suck at live performance, you will lose your following just as quick as they came.
The really slow (and a bit tiresome and frustrating) way to get a breakthrough is to perform live. This is where you reach an audience who really likes music. Work, work, work! Practice, take every opportunity to try out your material on the live scene. Act out, become performers, become awesome at what you do on stage. Practice to be able to feel secure and safe on stage, work on your show, practice and play until you feel sick. And when you think you’ve nailed it – do it all over again. And: get paid for your craftsmanship – if you’re good at performing live, you should get paid. Unfortunately, this section needs a totally separate blog post…
The live show performance was the thing that made me convinced to sign Billy Momo in the first place. These guys are totally awesome live and are constantly working on their live set, making it fun to watch and, musically, a feast for the ears. And the continuously growing crowd of followers that gets to see them live, agree.
I know this band is going to make it big, but one piece is still missing. A live agency or a promoter, someone who can take them outside our native country and out where they really belong – worldwide.
Ash Pournouri, the manager of Avicii, once said that a breakthrough takes minimum 5 years. We have just entered Year Two. (Birgitta Haller, management)
I’ve been working with music since the late 80’s. I started my career at CBS Records (now Sony Music), made some turns: a record distributor, commercial radio and web business and ending up at V2 Records, Richard Branson’s offshoot when he left Virgin Records.
Promotion and PR has been my profession since I started my own company in 2006. I’ve worked with books, films and conferences but music has always been my passion.
Billy Momo made me take the step into management. Bands and artists has popped the question on several occasions, but I never felt the urge to really take on an act full time. In January 2015 that changed. Hearing the Momo music and – especially – seeing this unique band live made me turn the company in a new direction. Management.
Every week I receive newsletters from music industry all around the world. Industry news about appointments, meetings, conferences and the latest buzz in music. And every time I read these news I react on how few the women are. Sweden is fairly equal, but we’re still struggling with low numbers of women in higher positions. We’re getting there, but it’s a slow process. 2012 the percentage share of men and women at decision making positions within music industry (Managing Directors, General Managers and decision makers around artists, as A&R’s, agents and managers) were 80/20. Three years later, 2015, the figures were 78/22. As I said: baby steps…
The US seem not to have come as far. Every newsletter with pictures from both national and international conferences shows guys of various ages, arms around the shoulders and tapping each others backs. A lot of guys. Almost exclusively guys. And when glancing at the 100 most influential music people in the US music biz it sadly shows very, very few women.
The promotion/PR branch of music business is filled with women. The management side of the industry not so much. This part of the business is still very much dominated by men. Which makes people react when they meet a band consisting of seven men, with a female manager. I’ve received comments like ”So, you’re the manager? Which band members is your boyfriend?”. Or: ”Are you the mother to one of them?”. When trying to inform the same person that this is what I do for a living, it continues. ”Ah, so you are a REAL manager?”. Show me any man in the same position who would get comments like that.
I am a woman. I work hard. I’m good at what I do. Enough said.