Ever since I started working with Billy Momo two years ago, we’ve constantly been battling with the issue of how to describe the sound. The (first and) second album, Drunktalk, was labeled “urban folk” by international media. By me, I think the term ‘folk’ tends to be a little, little misleading, but I kept using it throughout the album launch campaign.
The third and latest album, Seven Rivers Wild took another musical turnway. This time the ‘folky’ bits were tuned down a notch and Billy Momo got a more classic sound, somewhat guitar driven but still that nice and quirky tone to it. For SRW the ‘urban folk’ label did not fit, at least not for all the tracks so I used ‘alternative rock’.
And with new material coming up, starting from October – it sounds we’re heading a bit towards the sound on the first two albums again. We tried to think up a new genre, ‘beat root’ – I think it sums the sound really great, but you catch it really first you see it in print. I don’t want the audience to think about shopping vegetables when they think of Billy Momo. Or, on the other hand – maybe I would like that? Vegetables are good for you!
So, what should we call the sound of Billy Momo? Any suggestions?
/Birgitta, manager Billy Momo