A bit simplified: there are two major ways to get a breakthrough as an artist (or at least one that will last for more than 15 minutes) – a hit on the radio or building an audience performing live. Come to think of it, I would say the only way to get a real breakthrough is performing live. (Spice that up with a hit on the radio and you’re safe.)
The radio scenario is a quick fix, it can make you big in no time. It will most probably be accompanied with anxiety, because you have to follow up on that radio hit with another one, and another. The radio listening crowd might be interested in seeing you live, performing that radio hit. I use the word ‘might’, because the radio listening crowd doesn’t always attend concerts. And if you can’t follow up on your hit, and you suck at live performance, you will lose your following just as quick as they came.
The really slow (and a bit tiresome and frustrating) way to get a breakthrough is to perform live. This is where you reach an audience who really likes music. Work, work, work! Practice, take every opportunity to try out your material on the live scene. Act out, become performers, become awesome at what you do on stage. Practice to be able to feel secure and safe on stage, work on your show, practice and play until you feel sick. And when you think you’ve nailed it – do it all over again. And: get paid for your craftsmanship – if you’re good at performing live, you should get paid. Unfortunately, this section needs a totally separate blog post…
The live show performance was the thing that made me convinced to sign Billy Momo in the first place. These guys are totally awesome live and are constantly working on their live set, making it fun to watch and, musically, a feast for the ears. And the continuously growing crowd of followers that gets to see them live, agree.
I know this band is going to make it big, but one piece is still missing. A live agency or a promoter, someone who can take them outside our native country and out where they really belong – worldwide.
Ash Pournouri, the manager of Avicii, once said that a breakthrough takes minimum 5 years. We have just entered Year Two. (Birgitta Haller, management)