Do you sometimes read or hear about extraordinary people doing great deeds, changing the world for the better and are you then thinking to yourself “Fuck! I should have been one of those guys!”
I do, sometimes. When our fans write to us, when we see them at shows and when I see the things they do for us. The way they selflessly and without ego dedicate their time and energy to spread music, it awes me every time I see it.
I’m a music fan of course. I go to concerts, I tell my friends about new bands I’ve found and so on. I have posters on my wall and I think Ennio Morricone is probably God. But I dedicate my time and my great efforts into spreading my own shit, boosting myself, telling the world about my own greatness.
The way our fans interact, showing us and everyone else their enthusiasm, giving us all the extra energy we need and at the same time spread our music, is of course great for us. But we are not the only band that enjoys this. Fans and independent bloggers, putting in ten times as many hours into finding new music than any A&R have ever done, keep fighting to introduce us to new, formally unknown, great music!
Even though a lot has changed, still a few powerful people hold more or less monopoly on the channels that spread music to the world. We often come across those guys. They generally seem mysteriously uninterested in new music. There seem to be almost nothing that tires them more than having to hear a new band play.
I don’t know how many music biz VIPs I’ve heard claim they know a hit when they hear one. And I didn’t really believe any of them. They know a marketing plan when they see one, they know a guy who knows all the right people when they meet one, they know a significant sync when they see one and they know heavy rotation on a radio station when they hear it. But most of all, nowdays, they know a youtube hit when they see one. And guess who made it a Youtube hit? You did.
Fans, we love you. Not just because you are rubbing our egos, but because you are crucial to the survival of music innovation. Fighting that monopoly, finding other ways to spread interesting music. Because you guys, if any, know a hit when you hear one!